Tapping the Untapped: Opportunities for E-Commerce

22 May 2017


  • The digitalization of everything
  • E-commerce: Driver of catalytic change
    • Background
    • The good
    • The challenge and issue
    • What needs to happen
  • Conclusion


  • Global E-commerce sales estimated US$1.9 trillion in 2016. By 2020, sales are projected to double to US$4.1 trillion.
  • In Malaysia, E-commerce contributed RM68 billion in 2015 or 5.9% of GDP. The National ECommerce Strategic Roadmap sets a target to double the growth of E-commerce market from 10.8% to 20.8% and reach a GDP contribution of more than RM170 billion by 2020.
  • Businesses, large and small must leverage on the powerful tools of technology to integrate into global E-commerce marketplace.
  • E-commerce is the gateway to future for expanding sales and gaining wider market access.
  • Create a conducive eco-system to accelerate the adoption of E-commerce amongst SME.
  • Malaysia has the demographics dividend, ready infrastructure and supportive government interventions to drive the growth ecommerce.
  • However, there remain challenges and barriers to hinder e-commerce growth. These are lack of offerings, unclear value proposition, concerns about security payments and privacy of personal data, low buyer adoption and low seller participation.
  • In a nut shell, businesses must arm themselves by leveraging on the digital technology, improve themselves with digital tools and keep pace with the trends in order to capture the dividends via E-commerce.

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